MULTIMEDIA COMMERCIAL
Made by Yordanka Vicheva and Joana Leandro
BRIEF:
Promote a male bicycle to women. Target 25 to 35 years old, objective & challenging, given the current capabilities.
Promote a male bicycle to women. Target 25 to 35 years old, objective & challenging, given the current capabilities.
RESULT:
Using the approach of observation and investigation and UC/UX design. Our focus was women with particular lifestyle, age and needs. Starting point was the model of the vehicle, we adjusted color theme, promotion, strategy and marketing.
* For the purpose of the project we have used materials from Google.
- key visual (background image from http://www.lefashion.com)
- target (collection of images)
- moodboard (variety of images)
- music: Jungle - Busy Earnin'
Using the approach of observation and investigation and UC/UX design. Our focus was women with particular lifestyle, age and needs. Starting point was the model of the vehicle, we adjusted color theme, promotion, strategy and marketing.
* For the purpose of the project we have used materials from Google.
- key visual (background image from http://www.lefashion.com)
- target (collection of images)
- moodboard (variety of images)
- music: Jungle - Busy Earnin'
Moodboard & tag cloud
Concept
Key visual
